q
Cervecería
Cuauhtémoc Moctezuma S.A. de C.V.
|
|
|
Regional Marketing Manager for Convenience
Stores and Supermarkets (Cancún, Q.ROO)
|
Apr 06 –
Aug 07
|
|
·
Responsible for
developing products strategies to maximize sales, market share and
profitability.
·
Developed and
executed an overall business plan for a new strategy initiative including
marketing campaigns, promotional strategies, launching plans for new
products, advertisement, trade show activities and promotions.
·
Managed commercial
agreements with different companies of convenience stores and supermarkets
in the region, including the income integral margin, price setting,
merchandise products, promotional activity and payment terms.
·
Created expansion
plans that guarantee the availability of product to the customer.
|
|
|
Regional Brand Manager (Tijuana B.C.N)
|
Jan 05 –
Apr 06
|
|
·
Developed strategies that
increased the sales trends, keeping the brand health (top of mind, buying
intention and consume frequency) and market ranking.
·
Identified market
segments and executed product availability analyses according to the brand
vision and store categories.
·
Performed market
research to track trends, support new strategies of products and identify
potential product needs like communication campaigns and products
specifications.
|
|
|
Regional Pricing Manager (Tijuana, B.C.N.)
|
Sep 03 – Jan 05
|
|
·
Managed the pricing
strategy with competitive and profitable decisions.
·
Developed macro and
micro pricing strategies according to economic and market indicators for
each of the products.
·
Designed and executed
promotional pricing plans for each region empowering the sales, market
share and brand health.
·
Prepared economic
analyses that reported pricing strategies in the market and their financial
impact on the company balance
|
|
|
National Operational and Logistic Projects Coordinator
(Monterrey, N.L.)
|
Jan 02 –
Sep 03
|
|
·
Lead an executive
team to implement operational plans focused on the efficiency of
distribution processes efficiency in Mexico.
·
Designed distribution
systems according to different operational and organizational needs in each
region.
·
Redefined employee
roles and responsibilities to optimize operational efficiency.
|
|
|
Operational Project Executive (Monterrey, N.L.).
|
Sep 00 –
Jan 02
|
|
·
Coordinated the
implementation of a new sales and distribution system to increase delivery
productivity and focus the sales activity on the customer.
·
Responsible for
organizing, managing and tracking the processes in each part of time table
project.
·
Analyzed the times
and movements for each process in the operational system to increase the
efficiency of the current procedures.
|
|
q
Economical
Comition for Latin American and Caribe Countries CEPAL-ONU
|
Aug 99 – Dec 99
|
|
Economic Research Analyst (Santiago de Chile, CHILE).
|
|
|
·
Research support
during the Bilateral “Mexico-Chile Agreement” in order to help in the
improvements of the export and import clause.
|
|
